Marketing

Link building is one of the most important aspects of SEO. In fact, it's more important than keyword research, content creation and other SEO strategies combined. However, many people don't understand how link building works or why it's so important. In this post I'll explain what a backlink is, why you should build them and how they can help your website grow in popularity and...

In today's world, local marketing is a vital part of any business owner's strategy to increase website traffic. If your business isn't getting in front of potential customers at the moment they're looking for your products and services, then you're losing out on opportunities to build new relationships—and maybe even make some sales. But how do you get started with local marketing? How can you...

The process of marketing is the way that you get your business to stand out from all of the others. It involves creating a plan for how you want your brand to appear, what message you want to convey, and how you will promote yourself and your company over time. The process of marketing is usually a series of activities that, when executed over time, convey...

Not every business can be a franchise. But that doesn't mean you can't have a successful local business. Whether you're an accountant who wants to attract more clients or a plumber who wants more customers, there are many different ways to market your business locally. From design and printing marketing collateral like fliers and business cards to building inbound links to increase brand awareness and...