Business

Establishing your brand is one of the most important things you can do for your business. A strong brand establishes a connection between your company and its customers, allowing you to be more memorable in their minds. It also helps build trust with potential clients, helping them feel confident that they'll get a quality product or service if they choose to work with you. This...

You have an idea for a product or service, and you want to start selling it. But you have no idea how to structure your business so that it will be successful. You don't know if you should sell directly to customers or use a drop-shipping model or hybrid of both (if you aren't familiar with these terms, don't worry—we'll cover them below). What Is a...

If you want to be successful, you've got to keep an eye on what's happening in your industry. No matter how innovative or well-positioned your business is, there will always be new competitors and shifting trends that could threaten its success. This means that market research—watching the competition closely, listening to customer feedback and responding accordingly—is one of the most important jobs of any CEO...

There are over 28 million small businesses in the United States. These businesses are responsible for nearly 50% of all jobs, 50% of all revenue, and 95% of all business establishments. Small businesses make up the backbone of America’s economy. They create jobs, provide goods and services to customers, and help grow our local communities. Starting a business can be a daunting task. You have to come...