You have an idea for a product or service, and you want to start selling it. But you have no idea how to structure your business so that it will be successful. You don’t know if you should sell directly to customers or use a drop-shipping model or hybrid of both (if you aren’t familiar with these terms, don’t worry—we’ll cover them below).

What Is a Business Model?

It is a plan that describes how your business will make money. It’s like a map, but instead of showing you where to go, it shows the steps you need to take in order to get there.


The business model is the basis for all decisions and actions taken by an organization. It describes how an organization interacts with customers, suppliers, partners and other stakeholders via value propositions – which are carefully designed combinations of products and services offered at different price points by a company in order to meet specific customer needs (or wants).

The Value of a Good Business Model

If you’re looking for a way to create a business model, then this is where you should start. The value of a good business model is undeniable: it allows entrepreneurs to focus on what they do best–creating products and services–while also allowing them to generate revenue from their efforts. A well-designed business model will allow an entrepreneur to make money while providing their customers with value in exchange for their money. It’s simple math: if your product or service doesn’t provide enough value compared with its cost (price), then no one will buy it!

The Value of a Good Business Model

There are three key aspects to a business model: customers or revenue streams and revenue model.


  • Customers/Revenue Streams. The most important thing to consider when choosing a business model is who your customers are, and how they will pay for the products or services you provide them with. For example, if you’re selling online courses on how to make money from home then it’s likely that people who want this information will pay for it using their credit card or PayPal account (a form of electronic payment). However, if you were going into retailing then this might not be as simple because most people wouldn’t have either of these forms of payment available at all times. In this case there would need to be some other way for them to pay – perhaps by cash only sales where customers could come into store with money in hand instead!


  • Revenue Model. Another key aspect is understanding how much money each customer generates through buying something from us before we move onto thinking about what our own costs look like.”

Selling Directly to Customers

This is the most common business model where you are responsible for everything in this model: you’re your own supplier, responsible for all aspects of the business and customer service. Since you’re taking on all these responsibilities, you can sell at a lower price than drop shipping. However, since you have no buffer between yourself and your customers–and because there’s no middleman–you’ll need more capital up front and will take on more risk if something goes wrong with an order (for example, if it gets lost).

Drop Shipping Model

Drop shipping is a retail fulfillment model in which the retailer does not keep the goods it sells in stock. The retailer receives an order from a customer, purchases the item from a wholesaler, then ships it directly to the customer.


The benefit of drop shipping is that you don’t have to invest any time or money into storing your inventory. However, this means that you’ll need to find reliable suppliers who can deliver products quickly and at low cost–and still make a profit on them!

Hybrid Models

Hybrid models are a combination of the direct-selling and drop-shipping models. A hybrid business model is not as common as the other two models because it requires more work and effort to maintain, but it can be useful if you want to keep your options open.


Hybrid businesses is when a company sells its products through its own website (like a direct seller) but also allows third parties to sell their products through their websites (like a drop shipper). For example, if you have an ecommerce store where you sell clothing items online, you could use Bigcommerce as your platform for creating an online store and then allow other people with similar businesses who don’t have time or resources available for building their own website–or who aren’t familiar with web development–to sell their wares on yours instead by using a plugin that gives them access without having complete control over how things look.


Now that you’ve gotten a crash course in the different types of business models, it’s time you decide which is best for you. While each can be tailored to your specific needs, you may want to lean on something that’s tried-and-true. There are many factors to consider and we’re here to help guide your decision toward success!


Let us help you take your business to the next level, schedule your Lead Generation Strategy Session Today.


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