You’re ready to take your business online and expand your sales reach, but where do you start when it comes to choosing an ecommerce platform? It can be tempting to simply list your products on your existing site and hope for the best, but a more strategic approach is needed to succeed in the competitive world of ecommerce. In this FAQ guide, we’ll walk you through the key considerations to keep in mind when choosing an ecommerce platform that will help your business thrive. We’ll also take a closer look at Bigcommerce, a leading platform that offers a range of tools and features to support businesses of all sizes.

I have been using Bigcommerce since 2012, and in my experience, it has been the best platform for my needs. It’s easy to use, has an incredible user community, and has helped me build our clients’ businesses. If you’re thinking about starting an online store or already have one but want more growth, then this is for you!

Do You Need A Global Platform?

If your business only operates within one country or region and doesn’t plan on expanding into other markets in the near future, then there’s no reason to invest in a global ecommerce solution right now. But, in my opinion, the answer is yes if you’re selling in multiple countries. If you want to expand internationally or even just sell products online in multiple languages (which we’ll talk about next), then it’s worth considering investing in an integrated solution that can help you manage inventory across borders while keeping costs low.

Do You Plan To Sell Products In Multiple Countries?

If you plan to sell products in more than one country, a global ecommerce platform is the way to go. A global ecommerce platform allows you to manage your inventory, orders, and customer information from one place. You can customize it as needed for each country or region where you sell products.

Do You Need A Built-In Analytics Package?

The answer is, it depends. If you’re just getting started with ecommerce and have no idea what your customers are doing on your site, then yes, this can be invaluable. The data will help guide future decisions about where to focus marketing efforts and what content is most popular among users. It also provides an overview of which products sell best at different times of year (or even hour), so that when it’s time for Black Friday deals or summer clothing sales come around again next year, you know exactly where to put them in order to maximize sales potential.

What Type Of Payment Processor Do You Want, If Any?

You need to decide if you want a payment processor. A payment processor is the gateway that allows your customers to pay for your products, and it’s often considered an essential component of any ecommerce store. PayPal is by far the most popular and well-known payment processor, but there are also many other options available.

Payment processors charge a fee each time someone uses their service, so they are not necessarily free – but some offer reduced rates or no fees at all (Stripe is one example). If you’re going with a popular brand like Stripe or PayPal anyway, consider using their free services instead of paying extra fees every time someone makes an order on your site!

What Kind Of Site Structure Do You Need For Seo And Usability?

You may be wondering how site structure affects SEO and usability. Well, let’s take a look at some of the most important elements:

  • Content hierarchy (the order in which content appears on a page)
  • Internal linking structure (links within your website)
  • Page titles and headers

Does This Platform Have Pre-Made Themes Or Does It Require Coding?

Themes are the templates that you can use to create your website. If you’re looking for a platform with pre-made themes, this is great news! They can be easier to use and they’ll save you time when building your site. However, if you want more control over the appearance of your store and its features, then it’s best to have access to code so that you can customize it yourself.

If this is something that interests you or if your business requires a lot of customization options to make customers feel comfortable purchasing from you (such as e-commerce stores), there are plenty of platforms out there with great open-source solutions like Bigcommerce’s own theme editor called Page Builder, that allow store administrators full control over their storefronts without having any knowledge about coding themselves.

Does The Platform Have A Flexible Platform For Customization And Integration With Other Systems And Apps?

The flexibility of a global ecommerce platform is vital to its success. If you want to customize your platform or integrate it with other systems, the ability to do so is key. Some platforms have more flexibility than others in this area; some don’t offer any customization at all. Think about what functionality you’ll need out of your system and make sure that it can meet those needs before choosing one.

Different Platforms Cater To Different Needs

The first thing you need to do is determine what your business needs are. If your business sells a high volume of physical goods, for example, then it might make sense for you to use an ecommerce platform that was built specifically with that type of business in mind. You can also consider whether or not there are specific features or integrations that would be helpful in running your company’s ecommerce operations. If so, these might influence which platform will work best for you.

Some platforms are better suited for certain types of businesses than others–and some may not work at all! For example: if your company sells primarily digital products like software or video games (like Steam), then Shopify might not be right for them because they don’t have an app store where customers can purchase those items directly from their site. Instead, they would need another tool like Bigcommerce, which offers this feature set along with other tools specific only used by online retailers selling physical goods such as clothing lines (for example).


We hope this article has helped you better understand the different types of global ecommerce platforms available today. As you can see from our comparison table, there are many different features and benefits to consider when choosing one for your business – so much so that it can seem overwhelming at first glance! However, by narrowing down your options based on what’s most important for your company, we believe it will be much easier for you to make an informed decision about which platform best fits your needs.

In my experience, Bigcommerce offers a comprehensive solution for businesses of all types that want to expand their online sales globally. It provides an easy-to-use platform, a robust user community, and a variety of features that can be customized to meet your specific needs. While other platforms may work better for some businesses, Bigcommerce is a great choice for those who want a flexible and scalable ecommerce platform with a track record of success.

Ready to take your ecommerce business to the next level? Let us help you build and market your online store. Contact us today to learn how we can help you achieve your goals.

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