There are over 28 million small businesses in the United States. These businesses are responsible for nearly 50% of all jobs, 50% of all revenue, and 95% of all business establishments.

Small businesses make up the backbone of America’s economy. They create jobs, provide goods and services to customers, and help grow our local communities.

Starting a business can be a daunting task. You have to come up with an idea, develop it, market it, and then make sure that you’re running it efficiently. So we’ve created this guide to help get you started on the right track.

1. Know Your Competition

Before you start, you need to know what your competition is doing and how they can be better than you. You should also know where they are going wrong and how you can capitalize on that. Knowing what they are doing right will give you an insight into their strengths and weaknesses, and it may be possible to replicate their success with some modification.

2. Know Your Customers

Know your customers so you can give them what they want. Understand their wants and needs, who they are (demographically), why they feel the way that do, what excites or troubles them right now, etc.

Understand how much money they’re prepared to spend on your product or service. This is especially important in a recessionary market when people want value for money. They will not pay premium prices when there are cheaper products available from another company offering similar services at lower cost. In this situation you need to be competitively priced with other suppliers in the same industry if you hope for repeat business from customers who have already used your services once before or will use yours in future if only because there has been no other option available where they live.”

3. Know Your Market

Your target market is the group of people who are most likely to buy your product or service. Before you begin a business and start spending money on marketing, it helps to know exactly who you’re trying to reach. If you want to be successful, it also helps if you can quantify how many potential customers exist in your chosen niche and how much money they tend to spend on average.

You should also think about what kind of competition exists in the area where you plan on starting up a business; this will help ensure that there’s enough room for everyone involved and prevent unnecessary conflict between rivals over customer loyalty or territory rights.


Starting a business can be an exciting and rewarding experience, but it’s important to plan carefully before diving in. The best way to do this is by doing your research and understanding the market you want to enter. If you have any questions about starting your own business or need help with strategy development, we would love to talk with you!

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